Phoenix Honda, based in Paisley & Glasgow, are delighted to announce it represents one of the world’s top 20 global brands. This comes in light of the announcement that Honda has moved up by 3% to be ranked as the 20th most valuable brand in the world, according to research by Interbrand in its latest ‘Best Global Brands’ study.
Peter Mustard, Dealer Principal at Phoenix Honda Paisley, added: “We have always been extremely proud to represent the Honda brand here in Paisley/Glasgow, and this latest announcement only reaffirms our relationship. Honda is a brand that continues to deliver market-leading vehicles while also driving innovation. We’re pleased to be at the frontline, bringing this passion for excellence to our customers. The brand looks set to go from strength to strength over the coming years, and we look forward to continuing to be part of the journey.”
Honda’s recognition by Interbrand follows several landmark achievements for the company in 2016, as well as several major product announcements this year.
At the 2017 Frankfurt Motor Show, Honda confirmed that electrified technology will now feature in every new car model launched in Europe. Honda Motor Company CEO, Takahiro Hachigo, made the commitment as he unveiled the Urban EV Concept vehicle, setting the direction for a new Honda electric car, which will arrive in Europe in production form in 2019. At a global level, Honda aims to have electrified technology in two thirds of its new car sales by 2030.
Beyond automotive, Honda’s brand power is bolstered by its advanced product range spanning aircraft, motorcycles, and power equipment, reinforcing its position as the largest engine manufacturer in the world.