Building on the success of BMW's M cars and M Sport models, BMW is launching BMW Performance, a new range of driving-oriented aftermarket accessories. Designed to focus purely on the driving experience, the range of individual retrofit components includes upgrades to the engine, braking system, suspension and alloy wheels, as well as interior and exterior enhancements, all for BMW 1 and 3 Series cars. The BMW Performance products were showcased on the recent BMW 1 Series Concept tii concept car at the Tokyo Motorshow in 2007. "BMW has had unprecedented success with M models in the UK, Carl Whipp, BMW UK's aftersales marketing manager, said. "To that end, BMW UK is the second largest market for M cars in the world. In addition, we have the M Sport range of cars in almost every model series.

The launch of BMW Performance offers existing owners another tier of dynamic, driving-focussed products, this time on a retrofit basis. "The BMW Performance components are designed to be installed on BMW 1 and 3 Series models and the majority of the parts will fit either M Sport or SE models. Rather than the BMW Performance offering a complete car, like BMW M does, we expect customers to mix-and-match the elements of the range that are most important to them." There are countless examples to give from the new Performance range, too many to list. But here's a selection: To deliver improvements in engine performance, owners of six-cylinder 1 and 3 Series models can specify a BMW Performance carbon fibre air intake system. This system offers improved air flow and additional engine air supply. It also delivers a particularly sporting induction note for those who appreciate the unique sound of a BMW straight-six.

Customers can also opt for the BMW Performance sports exhaust system that enhances gas flow from the engine to improve efficiency. It, too, is designed to improve the acoustic experience without compromising comfort on long-distance journeys. Also, a BMW Performance sports braking package for enhanced stopping power can be specified. Featuring 17-inch cross-drilled and vented brake discs on the front axle as well as motorsport-derived six-piston fixed callipers, finished in BMW Performance yellow, the package sharpens braking response as well as cutting braking distances. Meanwhile, those drivers wanting to enhance the agility of their cars will select BMW Performance suspension.

Delivering even better handling and driving dynamics than the 'standard' car, the BMW Performance suspension package comprises recalibrated shock absorbers and coil springs. It also lowers the ride height of the car by 10mm to reduce the centre of gravity, thus delivering even more nimble handling. Finally, a unique BMW Performance alloy wheel is available. The double-spoke lightweight alloy wheel is available measuring 18- or 19-inches, dependent on the model.