With over 1.1 million cars sold worldwide since it was launched in 2001, the best residual values in the car market, record sales, a dedicated dealer network and now in its eighth year of production, MINI has been presented with Motor Trader’s Car Franchise of the Year award. The judging panel made MINI its most sought after car brand for UK dealers at the annual Motor Trader awards. 

The Car Franchise of the Year Award is presented to the car manufacturer which has, according to the panel, “excelled in terms of producing new models, successfully marketing them and building close relationships with its dealer network. These factors make the brand a must-have franchise for dealers.”

The win acknowledges not only desirability of the franchise amongst dealers, but also sales success and product quality – key indicators of customer desirability. 

“This is an important award for us as it highlights the great relationship between MINI and our dealers in the UK at a time when we’re strengthening the network,” Andy Hearn, general manager at MINI UK said. ”Our MINI Dealers have invested massively in their franchises, and that commitment is paying dividends both for their business and the customers’ experience.”