Mazda will present an all-new show car at this year’s Moscow International Automobile Salon which runs from August 28 to September 1. The concept is a sporty, compact crossover SUV designed especially for the Russian market.
The Moscow show car is the latest concept to be developed using the new design direction called Nagare – following in the footsteps of previous Mazda concept cars Nagare, Ryuga, Hakaze, Taiki and Furai.
Nagare, which means “flow” in Japanese, represents a new approach to expressing movement in car design, taking as inspiration the flow patterns of natural elements, such as the wind. The design theme of Mazda’s concept for the 2008 Moscow International Automobile Salon is “crosswinds”.
Russia is one of Europe’s fastest-growing markets and is rapidly becoming the region’s largest automobile market. SUVs are particularly popular in Russia, with a segment share of about 20%. Mazda’s latest concept car is designed to appeal particularly to younger SUV owners who have a strong sense of style.
