BMW Group achieved record UK new car sales in 2007 with 169,236 BMW and Mini vehicles registered, an increase of 10% over 2006. The BMW brand accounted for 121,575 sales, an increase of 5% compared to 2006 and the seventh successive year for record sales.
Mini achieved 47,661 registrations, its best annual sales performance since the vehicle's UK launch in July 2001, representing a 25% increase over 2006.
Combined, the BMW and Mini brands accounted for 7% of the total UK market in 2007 (BMW 5% and Mini 2%) bolstered by the introduction of a record 99 new derivatives last year. Jim O'Donnell, BMW UK's Scottish-born managing director, explained: "2007 proved to be another extremely successful year for BMW Group in the UK. Although it has been a competitive year, BMW and MINI have yet again achieved record sales. The introduction of a range of cars equipped with EfficientDynamics features helped us to consolidate our position as the leading manufacturer of premium vehicles."
The sales performance was supported by the launch of EfficientDynamics fuel saving and emissions technologies including Auto Start-Stop, Brake Energy Regeneration and the optimum gear shift indicator. Over 94% of all BMW models sold in the UK at the end of 2007 were equipped with elements of the technology that reduces emissions and fuel consumption yet increases power and performance.